Transforming Ohio Minds Matter into the Leading Statewide Resource for Mental Health Access and Support
Ohio Minds Matter, an educational initiative supported by OhioRISE, a state-contracted Medicaid program, focuses on providing resources and guidance for the mental health of children and youth in Ohio. The platform serves as a vital resource for both mental health professionals and individuals or families seeking support, offering accurate and up-to-date information on behavioral health care.
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Project Timeline
2021 – 2022
My Role
Lead UX Designer + User Researcher
Target Audience
Ohio Residents, Families, Healthcare Providers + Clinicians
Industry
Government, Health + Non-Profit
Project Overview
Ohio Minds Matter (OMM) aimed to create a user-friendly, accessible platform to connect children, youth, and professionals with critical mental health resources in Ohio. The project focused on improving content organization, enhancing SEO, and ensuring compliance with accessibility standards. OMM’s goal was to provide an intuitive experience for both mental health professionals and individuals seeking support while maintaining long-term content management capabilities.
Solving Real Challenges
OMM faced several challenges in improving their web presence to serve a diverse audience of both professionals and individuals/families seeking mental health support. The platform needed to keep critical resources up-to-date while boosting its discoverability and usability. Below are the main challenges and the corresponding solutions provided to overcome them.
Challenge #1 — Ensuring Accuracy and Relevance of Content
The Challenge
OMM required an efficient system for maintaining up-to-date and accurate mental health and behavioral health information while ensuring that content could be easily updated and printable for users.
The Solutions
Implemented a robust Drupal-based CMS for efficient content updates and management, ensuring that stakeholders could make real-time changes.
Developed a dynamic content management system that allowed content to be updated without disrupting the overall site structure or functionality.
Ensured content could be easily exported into printable formats, making the website a versatile resource for users seeking downloadable materials.
Challenge #2 — Boosting Discoverability and SEO
The Challenge
OMM needed to improve its search engine ranking to ensure Ohio-based users searching for mental and behavioral health resources could easily find the website.
The Solution
Conducted a competitor analysis to understand SEO strategies in the mental health domain.
Optimized website content, metadata, and structure to improve search visibility for mental health-related searches.
Integrated SEO best practices during development and content creation to boost site ranking and ensure higher discoverability.
Challenge #3 — Engaging and Attracting Mental Health Professionals
The Challenge
OMM aimed to attract and engage medical and mental health professionals while ensuring the website was perceived as a trusted and reliable resource.
The Solution
Designed a streamlined architecture that offered tailored user experiences for both professionals and individuals/families.
Created a clear content hierarchy and easy-to-navigate design to ensure clinicians could quickly find relevant resources.
Developed a component-based design system to ensure high-quality, consistent content delivery across the platform.
Tools + Technologies Used
Adobe XD
Wireframes, Prototypes + User Flows
SurveyMonkey
User Research (Surveys)
Google Docs
User Research
Google Sheets
User Research + Information Architecture
Basecamp
Project Management
Drupal
Content Management System (CMS)
Jira
Quality Assurance
Slack
Communication
Final Thoughts
The collaboration with Ohio Minds Matter resulted in a more streamlined, accessible, and user-friendly platform for Ohio residents seeking mental health support. By focusing on a clear content structure, improved SEO, and a flexible content management system, the platform is now better equipped to meet the diverse needs of both healthcare professionals and individuals in need. These enhancements have positioned OMM as an indispensable statewide resource for mental health access and support.
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